Two Philosophies of Analytics
PostHog and Amplitude represent the two dominant philosophies in product analytics. PostHog believes analytics should be part of a unified product toolkit — bundled with session replay, feature flags, and experiments. Amplitude believes product analytics deserves deep, specialised investment with best-in-class behavioural analysis.
The Pricing Transparency Gap
PostHog publishes every pricing detail publicly: $0.00031/event for analytics, $0.005/recording for session replay. Amplitude requires a sales call for Growth and Enterprise plans, with contract values typically ranging from $36,000-$150,000/year. For teams that value budget predictability, PostHog's transparency is a major advantage.
Final Verdict
PostHog is the better choice for most startups and mid-market companies. The all-in-one suite eliminates tool sprawl, the transparent pricing prevents budget surprises, and self-hosting option provides data sovereignty. Amplitude is the better choice for enterprise product teams with dedicated analysts who need the deepest possible behavioural insights.